Journal
Friday,Jun 12 2009, 01:13:14 AMHow Marketers Are Using Social Media
Recently, a
social media study was released by Michael Stelzner of Social Media Success
Summit 2009. A significant 88% of marketers surveyed are using social media to
market their businesses, but 72% of them have only been doing it for a few
months or less. Not only are marketers new the social media game, but they are
amercing themselves, with 64% of marketing using social media 5 hours or more
per week and 39% are using social media for 10 hours or more.
Most marketers and
SEO consultants are
reporting that the advantage they are seeing is from generating exposure, as
well as increased traffic and building new business partnerships. Twitter,
blogs, LinkedIn and Facebook are the top tools of choice. From the results, it
appears the marketers who use social media the least are most interested in
Twitter, while those investing 16 or more hours a week are most interested in
learning about FriendFeed.